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Our Story
Health writing without a name attached is writing nobody has to stand behind. This page names the directors the company presents publicly, describes how work is checked before it is published, and is candid about the part of that process we have not built yet.
Accountability
A reader deciding whether to act on something written about an ingredient is entitled to know two things: who wrote it, and who checked it. Most wellness publishing answers neither, and the omission is rarely accidental — an unattributed page is a page nobody can be held to.
We have taken the opposite position, which produces an awkward result at this stage of the company. The accountability model below is real and in use. The named reviewer who completes it is not in place, so we have not pretended otherwise by attributing our writing to a plausible-sounding expert.
Where accountability sits today
Legal responsibility for everything published on this site rests with Pranoraa Ayurveda Private Limited. Its directors are published in full on the corporate information page, as filed with the Registrar of Companies.
Editorial responsibility rests with the team described below, as an institution rather than as an individual.
Leadership
Two directors are presented here, at the company’s instruction. The complete list of directors filed with the Registrar of Companies is longer, and is published in full on the corporate information page. The difference between the two lists is a difference of obligation rather than of disclosure.
No biography has been supplied for either, and we have not written one. The portraits are commissioned and have not yet been delivered, so each frame below holds the space at the size and shape the photograph will occupy.
Director
Director
The statutory record is the complete one. Every director filed with the Registrar of Companies is published on the corporate information page, each particular set beside the document it was read from.
Read the full corporate recordThe accountability model
The stages are ordered, so a sequence would be the obvious setting. The status against each is the point of printing them at all, and a reader should be able to run an eye down that column and find the one that says outstanding.
On attribution
We would rather publish the weaker guarantee accurately than the stronger one falsely.
The stronger guarantee is a named, qualified person who has read a page against its sources and put their name to it. The weaker one is a company saying its editorial team did the work. We have the second, we are honest that it is the second, and the two sections below set out what we have and what would replace it.
Current attribution
Everything on this site is currently attributed to the editorial team as an institution. That is a truthful description of who does the work, and it is a weaker guarantee than a named reviewer.
Our editorial team researches and writes the Knowledge Centre and the Ingredient Library. Every piece is checked against its primary sources before publication, and updated when the underlying evidence changes.
Awaiting publication
Search engines classify health and wellness content as material that can affect a person’s wellbeing, and weigh demonstrated experience, expertise and accountability accordingly. That is a reasonable standard, and it happens to match what a careful reader wants anyway.
So the absence here is not a design gap. It is the most consequential thing this page has to tell you, and it is stated at the same size as everything else.
Awaiting publication
No page on this site has been reviewed by a named, qualified individual, and none of them claims to have been.
No such person has been appointed. Attributing our writing to a plausible-sounding expert would be the single most damaging fabrication available on a site of this kind.
A reviewer appears here, and a reviewed-by line appears on the pages they read, once an entry contains all five of the fields below.
Our refusals