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Our Science
The failures in this industry rarely happen at the point of manufacture. They happen earlier — in collection, in identification, and in the gap between what a supplier says is in a sack and what is actually in it.
The facility
We do not own a facility and do not intend to at this stage. Contract manufacture is the normal arrangement for a company of our size, and implying otherwise — usually with photography of a plant the seller does not operate — is a common misrepresentation and an easy one to make.
Manufacturing is contracted to Asli Ayurveda Wellness Private Limited, at Taraori in Haryana. That is a relationship rather than a production record. Nothing has been manufactured, no batch exists, and no laboratory has issued a report against one.
What matters is the specification a partner is held to and the testing that verifies it. Everything below is the standard we are committing to and will be held to, rather than an account of work under way.
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Facilities Pranoraa owns
6
Stages in the process
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Facility certificates on file
Awaiting publication
We do not publish the certifications held by the facility that will make our products.
We have not been supplied with copies of the certificates, nobody here has seen one, and we do not publish a certification we have not seen.
Each will appear here with its issuing body, its certificate number, the site address it is issued against, its scope and its expiry date, once we hold a copy and the facility has agreed to its publication.
The process
01
Raw material is bought from named suppliers against a written specification, not from open commodity markets. Where a herb has documented sustainability pressure — shatavari is the clearest example in our library — cultivated material is required rather than wild-collected.
A supplier who cannot say which farm a consignment came from is not a supplier we can use, because everything downstream depends on that answer.
02
Species verification happens before anything else. This is the single most important control in herbal manufacturing and the one most often skipped, because it is invisible in the finished powder.
The 2021 liver-injury reports associated with guduchi raised misidentification during collection as a possible contributing factor. That is the failure mode this stage exists to prevent.
03
Heavy metals, pesticide residue and microbial load, tested per consignment rather than per supplier relationship. Turmeric has a documented history of adulteration with lead chromate for colour, and Ayurvedic products generally have a documented heavy-metal problem.
This is not a formulation issue. It is a supply-chain issue, and it has to be caught here.
04
Marker compounds are measured so that one batch resembles the next. A herb is an agricultural product: growing conditions, harvest timing and drying all move its composition.
Without standardisation, consistency is a matter of luck, and a customer taking the same product for six months is not taking the same thing.
05
Blending to a fixed formulation, packed in materials chosen for barrier performance rather than shelf appeal. Herbal actives are sensitive to light, oxygen and moisture, and attractive packaging that fails on all three is common.
06
Every batch documented and traceable back to its raw material consignments. We intend to publish certificates of analysis against batch codes, so that a customer can look up the specific tub in front of them.
That capability is built into the platform architecture already. It is not live, because there is nothing yet to publish.
What we claim
A certification is issued against a site and a scope. It says something about that site. It says nothing about whether the company buying capacity from it holds a licence of its own, tests what leaves the building, or publishes the result.
The facility we have contracted advertises certifications on its own website. We have not been supplied with a copy of any of them, and a scheme name read off a web page is a claim about a document rather than the document. So none of them appears here, or anywhere else on this site.
That distinction is the one a reader is most likely to resolve in our favour without being asked to, which is why it is set out at this length rather than in a footnote.
Held by whom
What comes next
Three things change here, and none of them is a photograph. The facility’s certifications appear once we hold copies, with the issuing body and certificate number set against each. The six stages gain the specification each is run to. And every batch gains a certificate of analysis, published against the code printed on the container rather than against a sample we chose.
Until then this page describes a standard rather than a record, and it says so in the same type size as everything else on it.