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The difference
We can tell you how this company behaves, in five places where the category behaves otherwise — and then show you everything we do not yet have, so you can weigh the first list against the second.
Common practice
Comparison in this category is usually done against a named competitor, which is a downmarket move and a weak argument: it makes the case about one rival rather than about a norm, and it invites the reader to check the wrong thing.
So the left column is the habit, not the company. The right column is what we do instead, and every line of it is checkable on a page listed at the foot of this one. If any row turns out to be false, it is false somewhere a reader can point at.
What the table costs
A list of things we do better is worth nothing without the list of things we do not yet have.
Stated once, completely, rather than as five separate admissions scattered across the site. A gap stated once with its reason and its condition is information; the same gap alluded to in five places is an apology on a loop, and nobody believes the fifth one.
What we do not yet hold
None of these is a plan or an intention. Each is a condition specific enough that a reader can tell, from the outside, whether it has been met.
Check it yourself