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प्राणAncient wisdom, global wellness
Third-party manufacturing and private label across nine product families — capsules, churnas, tailams, juices, nutraceuticals, hair care and cosmetics — made in a GMP-certified facility with low minimum order quantities. We sell under our own label too.
आयुर्वेद
Manufacturing is contracted to Asli Ayurveda Wellness Private Limited.
Taraori, Haryana
Manufacturing
We manufacture for other brands as well as our own — third-party manufacturing and private label, with custom formulation and packaging and low minimum order quantities. Any formulation in the catalogue can be adapted, and formulations that are not in it can be developed.
What we make
Across nine families and 811 named ingredients — capsules, churnas, tailams, juices, nutraceuticals, cosmetics, hair care, classical medicines and protein. Every one of them is listed with its form and its composition.
Who we are
Pranoraa Ayurveda was founded on an observation that is easy to make and uncomfortable to act on: the herbal wellness industry asks for a great deal of trust and offers very little in return. Formulations are proprietary. Sourcing is unstated. Claims outrun the evidence, often by a considerable distance.
We decided to build the opposite kind of company. One where the reasoning behind every formulation is published, where each ingredient has a page explaining what it is and what the research does not establish, and where a product page tells you who should avoid it as prominently as who it is designed for.
This is a slower way to build a brand. It rules out the marketing language that makes the category profitable and it means saying “we do not know” in public more often than is comfortable. We think it is the only way to build one that lasts.
The people
Manufacturing under your own label means handing a company your product and your reputation. These are the people who would be holding them.
Vijesh Kumar
Director
Akash Kumar
Director
Our philosophy
Traditional knowledge earns respect by being examined, not by being repeated.
It is often introduced as a system of remedies. It is more usefully understood as a system of observation — a framework for noticing how sleep, food, season and temperament interact, developed over a very long period by people who had little else to work with.
Some of what it concluded has held up remarkably well. Some of it has not. We are interested in both, and we think the distinction is the most important thing a wellness company can be honest about.
01
Routine matters more than intervention. Consistency more than intensity.
02
Sleep, digestion, movement and mood are one system, not four.
03
People differ, and advice should follow. Not a diagnostic system, and we do not present it as one.
04
No supplement outperforms a decent diet and enough sleep. Ours are built to sit alongside them.
Nature and science
There is a comfortable version of this conversation in which ancient wisdom and modern science are said to agree, and everyone moves on. It is not true often enough to be useful.
What is true is that traditional practice is an enormous, carefully observed record of what people noticed over centuries — an excellent source of hypotheses and a poor source of proof. Our formulation process treats it exactly that way.
01
We start where the classical texts do. That is the hypothesis, not the conclusion.
02
What has actually been studied, and replicated. Most herbs have less behind them than the market implies.
03
Botanical identity verified first. Misidentification is a documented cause of harm.
04
Built around what is absorbable, and written up in plain language on the product page.
What we hold
823
Formulations catalogued
9
Product families
811
Distinct ingredients named
6
Manufacturing stages documented
0
Certifications held
Also, if you want it
One letter each month: research worth knowing about, notes on ingredients and practice, and an honest account of anything that did not work. No promotions, no discount codes, and no more than one letter a month.